Kristin Ede

I lead the redesign of the BU Admissions direct mail search strategy. We designed several postcards and letter to A-B test various messages around academic excellence and inclusive communities. The campaign results are included here.

This print publication for the office of undergraduate admissions at BU was mailed annually to all inquiries. I oversaw the production and strategic messaging to ensure it resonated with the primary audience of students. In 2018, this piece was awarded Gold at the CASE District I Excellence Awards for Admission Viewbooks.

BU embarked on a strategy to communicate with parents of admitted students, as research shows they play a pivotal role in the college decision-making process. The piece was used as a tool to increase yield, and was successful in enrolling 100 more high-achieving domestic students, and 13% more high-achieving international students.

I helped script, identify students, and coordinate filming for many of the virtual tour's videos. This project was the first virtual tour ever produced for the University.

This case study was developed to engage donors and highlight giving priorities for faculty, research, and programs for the largest college at UC Davis.

As Communications and Design Manager with Boys & Girls Clubs of Boston, I wrote the letter from the CEO, curated images for the design layout, and interviewed club members to share stories of impact.